April 23, 2008 | Filed under: Going Clean by Nick

Our Earth Day launch of the Cleaner Commerce campaign was a big success and we enjoyed the feedback people sent in! We still have a bunch of things in the works like enhancing the impact calculator and adding features to the blog. The Cleaner Commerce you see today is just the beginning of what will become a much larger campaign with all sorts of informative content and useful tools to help companies become more efficient.

Earth Day 2008 has come and gone, but the value of running a business efficiently remains. Earth Day is a great day to make an extra effort to “go green,” but the benefits of using resources responsibly do not stop there.

On the business side of the equation, running your operations more efficiently saves money and gives employees more time to focus on value-adding projects. It can be a challenge to overcome inertia and actually get efficient solutions implemented, but it is well worth it once you do.

The environmental benefits of efficiency are very clear – you do more with fewer resources and produce less pollution. Enough said!

It is also no secret that taking steps to be more efficient is great for corporate image – people like the good guys better!

Join us over the next several weeks as we discuss how companies can take steps to become more efficient, and ultimately become better businesses.